In the beginning there is always the idea:
“We test something new with passion fruit and peach“ – "How about a fruity, sweet combination consisting of Rhubarb, Strawberry and Meringue?“ – "Which delicious flavour can we add to our Strudels?“
Then a team of experienced Confectioners develop and refine the recipes for the Tortes, Cakes and breakfast products. It is stirred, baked and sampled until everything is perfect.

"The development of a new Cream Torte from concept to the readiness for marketing is exciting and a real challenge“, says the Chief-Conditor. The best ingredients, the ideal recipe – everything must fit.